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Brand archetypes – how to use them to build a successful brand?

The general concept of archetypes was created by Carl Gustav Jung. However, marketers use them today to build successful businesses. In this article, you will learn more on how to use brand archetypes and why they are relevant.

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Things you should know about rebranding strategy

Branding is one of the most important tasks, not only for new firms, but also for those that have already established themselves on the market. It’s a process of building and consolidating a brand's position.

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Logo evolution – well-known brands over time

Why do brands change or modify their trademarks? How did well-known brands change their logos and where will the evolution of logo take us in the future?

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Triangle logo – meaning and examples

Triangle shape logos are very popular among famous companies. Most brands have circular or rectangular logos, which is the main reason why new firms lean towards the triangular logo. Triangles are still a rare sight, which makes them eye-catching, easy to remember  and a good way to stand out from the competition.

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How to create a perfect branding questionnaire?

A branding questionnaire is a set of brand identity questions. It is used as a form of brand brainstorming before creating the actual marketing campaign.

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What makes a good logo design?

You can create a unique logo that will automatically be associated with your products or services, regardless of the industry you work in, type of clients or the nature of the store. There are a few things you should keep in mind if you want to create a good logo design.

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Corporate identity vs. brand identity

You’ve probably heard the terms “corporate identity” and “brand identity,” and know that they’re important. But how well do you understand what these terms mean, how they are similar, and just as important, how they differ?

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Brand development – how to start?

Building and developing a brand is a difficult, engaging and time-consuming task, but it is also extremely rewarding. It is definitely worth putting in as many hours of hard work as possible, to later watch how your company continually achieves new goals, wins over customers and becomes one of the leaders in its industry.

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Modern logo design – current trends in trademark design

Whether it's a large company or a casual blog, the logo is the basic distinguishing feature of every brand. Very often, it is the first thing that people see when they visit a website or reach for a product from a shelf. The logo should make you stand out from the competition. How to design a logo that attracts customers' attention and stays remembered?

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Why following brand guidelines is important?

Do you dream of creating a strong brand, that will quickly become a market leader in its sector? Do you need guidance on how to start your marketing activities?