post image The company's brand purpose being written down to reflect the brand's commitment to a specific cause

10 Brand Purpose Examples

What is a brand purpose? To answer this and other questions, we have prepared this article with 10 best brand purpose examples.

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Technology Branding: Build a Successful Strategy for Your Tech Company

Are you setting up a company that operates in the technology industry, and you do not know anything about branding? We've prepared a set of tips to help you create an effective technology branding strategy for your business.

post image A team analyzing reports of brand awareness metrics including reach and engagement

8 Essential Brand Awareness Metrics You Should Measure

By relying on hard indicators such as brand awareness metrics, you can review your actions and adjust them to positively impact your bottom line.

post image high-end products like earrings and perfumes showcasing luxury branding through premium quality and design

Luxury Branding: An Essential Guide

Would you like to know how to create and promote a high-end brand that fulfills the desire of luxury? Read this article and learn the know-how!

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eCommerce Branding: A Complete Guide

We present our complete guide to creating the perfect branding strategy for selling goods and services online

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7 Essential Brand Elements That Every Brand Needs

In this article, you will learn more about the seven essential brand elements that every brand needs to succeed and how to create them for your business.

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Branding RFP: Everything You Need To Know

Are you looking for a company that will carry out branding and marketing activities for you, but you have no idea where to start the recruitment process for this project? Above all, you need a branding RFP document.

post image logo and a brand

Branding vs Logo: What’s the Difference?

Branding and logo design keep getting confused with each other. In this article, we will focus on their meaning and the differences between branding vs logo.

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10 Successful Co-Branding Examples From Well-Known Companies

Co-branding is a strategic partnership between two or more brands. We present successful co branding examples which will inspire you to act.

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Brand Management Strategies: An Essential Guide

Building a brand and developing a proper brand management process is fundamental to the company’s success. Here is a guide to help you understand and create the right strategic brand management process.

post image logo

Logo for Startup – Top 10 Design Tips

Are you creating a logo for startup, and you have no idea which direction to choose? We have prepared a guide that will help you design the perfect logo!

post image Brand refresh

Brand Refresh – Your 7-Step Checklist

Brand refresh is the easiest and most effective way to give your brand a new life, meaning, and most importantly, customers. The brand refresh strategy is about introduction of significant, but non-fundamental changes to the brand image.