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What makes a good logo design?

You can create a unique logo that will automatically be associated with your products or services, regardless of the industry you work in, type of clients or the nature of the store. There are a few things you should keep in mind if you want to create a good logo design.

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Corporate identity vs. brand identity

You’ve probably heard the terms “corporate identity” and “brand identity,” and know that they’re important. But how well do you understand what these terms mean, how they are similar, and just as important, how they differ?

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Brand development – how to start?

Building and developing a brand is a difficult, engaging and time-consuming task, but it is also extremely rewarding. It is definitely worth putting in as many hours of hard work as possible, to later watch how your company continually achieves new goals, wins over customers and becomes one of the leaders in its industry.

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Modern logo design – current trends in trademark design

Whether it's a large company or a casual blog, the logo is the basic distinguishing feature of every brand. Very often, it is the first thing that people see when they visit a website or reach for a product from a shelf. The logo should make you stand out from the competition. How to design a logo that attracts customers' attention and stays remembered?

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Why following brand guidelines is important?

Do you dream of creating a strong brand, that will quickly become a market leader in its sector? Do you need guidance on how to start your marketing activities?

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