Before you start the brand building process, you need to know what really shapes customers' perception about the company and its actions.
Brand consistency is the practice of spreading messages in agreement with the brand values in such a way that they are all presented in the same tone. Why is brand consistency important and how to build it?
A brand audit allows you to take a step back and look at the overall picture on which you can base your long-term strategy. What does a brand audit checklist include?
You cannot build strong brand values if you are unable to spread them effectively among your staff. Now you have a chance to get familiar with the internal branding best practices.
When you set up a startup, you have to go through the branding process and build a brand to survive. A well-thought-out startup branding strategy is the key for success. Here are our branding tips for startups.
Research on visual communication clearly shows that by using a specific shape you can strengthen the message to a determined target group. So, how do you design your logo to influence your customers?
Whether you are a business owner or a designer who creates branding projects, you need to be aware of the latest branding trends to be able to create a strong and recognizable brand.
How to build a branding strategy for B2B business? We have 5 tips that will surely prove to be useful.
Why do companies redesign their logos? When is logo redesign necessary? How to redesign a logo? Check what you need to remember before doing it.
In order to plan a rebranding strategy, you have to answer many questions. In this article we will go through the most important questions to ask when rebranding.
The general concept of archetypes was created by Carl Gustav Jung. However, marketers use them today to build successful businesses. In this article, you will learn more on how to use brand archetypes and why they are relevant.
Branding is one of the most important tasks, not only for new firms, but also for those that have already established themselves on the market. It’s a process of building and consolidating a brand's position.
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