Natalia Molik Natalia Molik
Case Studies

E-commerce development for The Curated Underwear Club

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The customer

Founded in January of 2012, The Underwear Expert is the world’s largest and most respected men’s underwear site serving up everything customers ever wanted to know about today’s hottest men’s underwear trends – headed by The Underwear Expert himself, Michael Kleinmann.

UnderwearExpert Logo


The Underwear Expert wanted to create a subscription model business in the form of a custom underwear of the month club. The challenge was to automate the process of ordering and managing stock, processing payments and developing tools to manage the business.


Nopio team created a highly complex custom built solution using Ruby on Rails, ElasticSearch, MySQL, MongoDB and React.Js to:

  • Sync inventory between the e-commerce platform and multiple warehouses
  • Inventory management and optimization tools
  • Manage advanced subscription processing
  • Custom analytics and reporting
  • Financial accounting integration



  • Creation of the system allowing the client to fulfill Kickstarter orders and subsequently launch the business to the public.
  • Reporting that offers a deep insight into how the business stands at any point of time
  • Nopio provided business strategy in addition to technical strategy to aid client in this complex project.
  • Access to real time data allows the client to make quick decisions that prevent foreseen problems.
  • Nopio provided the client with a flexible service that allowed changes in the scope without impacting the price


michael kleinmann

“I’ve worked with Nopio for years because of their ability to merge business strategy with technical strategy. Managing outsourced technology partners can be challenging but Nopio has an english speaking staff with good communication and project management skills. I’ve done very difficult projects with them and every time they deliver because they understand the project inside and out.”

– Michael Kleinmann, CEO, The Underwear Expert, Inc.