We all know how traditional marketing works. You choose your target group, invest in ads and spend a lot of time and effort on your strategy before seeing any results.
But what if you’re a startup or small company, you don’t have a big budget for marketing (or any budget at all), and only a really short time to achieve the scalability, all the while with competition lurking behind you? Well, there is a solution for that. In 2010 Sean Ellis, an entrepreneur that worked in startups like Dropbox, Eventbrite and Lookout, created a concept called growth hacking. Simply put, it’s a marketing technique that experiments with non-traditional use of various channels and helps to achieve viral growth.