How do you build a compelling one pager that will actually help you achieve your marketing goals? Here are 7 steps to help you create the perfect document!
Marketing disasters can, in extreme cases, even lead to the collapse of a company. This is why we came up with this list of marketing mistakes to avoid, this way you can make sure to never go through with the ideas that can only be described as the worst marketing fails.
Web design trends change every year. It should not come as a surprise since customers are constantly on the lookout for something new, innovative and inspiring. What awaits us in 2022? How to create websites that our target audience will find engaging? Learn more about the current website design trends!
Nowadays, the use of technology in marketing is indispensable, as consumers have already got used to personalization or automation of service. Customers’ expectations also change with the development of technology. Old fashioned companies that do not want to implement new solutions risk falling behind their competitors. How should the technology be used?
Because of the pandemic, many companies decided to move to the digital world. What are the current trends in marketing and what can we expect in 2022?
Branding is one of the most important tasks, not only for new firms, but also for those that have already established themselves on the market. It’s a process of building and consolidating a brand's position.
Why do brands change or modify their trademarks? How did well-known brands change their logos and where will the evolution of logo take us in the future?
Triangle shape logos are very popular among famous companies. Most brands have circular or rectangular logos, which is the main reason why new firms lean towards the triangular logo. Triangles are still a rare sight, which makes them eye-catching, easy to remember and a good way to stand out from the competition.
When designing a website, you need to prepare a framework that will become a guideline for creating all functionalities and content prioritizing. This will facilitate multiple website-related processes and make you satisfied with the final result.
A branding questionnaire is a set of brand identity questions. It is used as a form of brand brainstorming before creating the actual marketing campaign.
You can create a unique logo that will automatically be associated with your products or services, regardless of the industry you work in, type of clients or the nature of the store. There are a few things you should keep in mind if you want to create a good logo design.
You’ve probably heard the terms “corporate identity” and “brand identity,” and know that they’re important. But how well do you understand what these terms mean, how they are similar, and just as important, how they differ?
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