Imagine the frustration of entering a store with no clear signage, disorganized shelves, and no staff to guide you. How long would you stay? The same applies to website navigation.
Did you know that WordPress is not only a system that allows you to set up your own website, but also a tool that helps you in digital marketing? How to promote business with WordPress? Find out in the article below!
What is WordPress?
WordPress is a website content management system (CMS). It is the most popular solution of this type in the world. This platform is extremely intuitive and easy to use, you can edit and update the content on the website without any help. Another advantage of WordPress is that it is free of charge.
Marketing with WordPress – what is there to know before getting started?
What is the most important thing when it comes to WordPress website marketing? The fact that you have a website at all! Nowadays, no service company or store, even stationary, is able to develop and acquire new customers without having at least a simple website that will provide information about the offer, location or contact to the customer service department.
Why do marketers use WordPress to set up a website? It is extremely intuitive and easy to use, and thanks to the possibility of creating accounts of various types, you can assign tasks, such as editing entries, posting entries or administering the entire website, to different employees. In addition, WordPress is free, so the costs of creating a website are not high. You only need to pay for hosting and domain, which usually costs little to almost no money in the first year, as well as buy the necessary plugins or graphics. This is a drop in the ocean of funds that you need to raise if you want to have a custom CMS designed by specialists.
Why is WordPress better for marketing? The advantages of SEO
There are many ways in which you can use WordPress for marketing purposes. One of the most important issues it affects is SEO. Positioning is one of those types of marketing that takes time, but gives long-term effects, so it is worth implementing it in your company. SEO consists of activities aimed at reaching the best position of a website in the organic search results for selected phrases and keywords. In other words, when someone types in “red women’s shoes”, your article on the best shoes to wear with a dress, featuring your products, may be in the first place in the search results – just below the ads. Such an outcome is very beneficial for your business! Why? A customer reading an interesting article is more likely to click on the link to the shoes recommended in it than if they were simply placed in the advertisement.
For SEO purposes, you can use marketing plugins for WordPress, which can be free, paid or partly paid – premium packages. The most popular plugin is Yoast SEO, allowing a website admin to optimize each post for a given phrase. Another well-known plug-in is AIOSEO, which for many is considered a complete content optimization package. Thanks to plugins, WordPress has gained a huge advantage over custom solutions because the website owner can take care of many things on their own, without having to ask the programmer for help.
How to use WordPress for marketing?
One of the most important things when it comes to using WordPress for marketing is, of course, using it as the basis for content marketing. Promoting business with content has become the most popular and one of the most effective ways now, so it is worth paying attention to.
How to use WordPress for marketing bearing this fact in mind? First of all, the website itself, even if it only serves as a brand presentation, should have a lot of content to catch customers’ interest. For example, good product descriptions that are not only factual but also fun can become a springboard for sale. Similarly, the description in the “About us” section or the general description of the offer are considered content marketing elements that affect the company’s image in the eyes of customers and serve as the basis for building positive relationships with them.
Apart from this, you shouldn’t forget about a blog as it is a very important part of marketing activities. Of course, it is crucial for SEO, but positioning is not the only reason to create good content. Many companies use their blogs to build an image of an expert or industry leader in order to improve their profits. For example, let’s imagine you run an electronics store and someone comes to your blog looking for a review of a new TV. After reading a few well-prepared entries, they will decide that you know what you are doing and will choose your store to do the shopping!
WordPress marketing plugins and tools to use on your website
So as you can see, WordPress marketing is a very extensive topic, and we have just mentioned a few of the most important aspects of it. However, what you need to know in order to be effective is how to optimize wordpress for marketing. We have 5 tools that will make your work easier and help you better prepare your website to achieve your marketing goals.
1. MonsterInsights
This plugin allows you to properly install Google Analytics on your WordPress website. Data about website visitors is of great value, so it is essential to equip yourself with an appropriate tool! In addition to user data, you will also gain access to information about their engagement, as well as which content they considered to be the most interesting or how they found your website.
2. CoSchedule
This plugin enables you to manage a calendar of all content marketing (including social media activities). It allows you to organize not only your own work but also the work of other members of the website management team.
3. WP All Backup
Regularly backing up your website is a must-have in times when one wrong click can ruin everything. When you lose your page, it will disappear from the search engine, so all your SEO work will go to waste. This plugin allows you to perform automatic backups at a specific time.
4. Cartflow
Cartflow is a tool for building marketing funnels. You can create many types of campaigns, including one-off offers, upsell or so-called order bums. Additionally, Cartflow has its own analytics panel – it is always worth measuring data in two systems.
5. MailChimp
It has been predicted that email marketing will collapse years ago. However, nothing like that happened and this way of promotion still can be considered as successful. MailChimp is one of the tools for its implementation. It offers many ready-made and editable email templates that you can use in your communication. In addition, it has an intuitive user panel.
You would probably like to know a direct answer for the question, “Is WordPress good for marketing?”. Unfortunately, you have to answer it yourself. We believe that this option is definitely worth considering.
On our blog, you will find many different types of articles about WordPress for digital marketing, such as the article WordPress performance plugin to speed up a site. If you do not want to do it yourself, we also offer WordPress development services for companies, so we can do it for you!
