One of the World’s Leading Public Relations Agencies

Porter Novelli

Industry

Public Relations

Scope

What we did

Website Development
Consulting

What Porter Novelli Gained

Project kept within the budget even with a fair amount of last minute adjustments and changes along the way
Additional consulting that resulted in changes to the project features that ensure better user experience.
Rigorous testing and repeatable development processes allowed us to deliver smoothly and with no defects.
Since the launch of the new site, the Porter Novelli team required only sporadic support and is able to manage the site without developers’ involvement. GOAL ACHIEVED!

Brief

Porter Novelli is the strategic communications company, fueled by innovation, empowering clients to do business better in an ever-changing world.

The impact

The Challenge

After looking to the company’s heritage to emphasize its rich social marketing expertise and rebrand itself for the future, Porter Novelli tasked Nopio to pull through this differentiator in a website rebrand. At the time, the company’s website had a complex content management system, as well as issues with mobile accessibility on most of its sub-pages. Over time, the issue had worsened and a completely new interface was needed.

Solution

Agency decision-makers, happy with Nopio’s previous projects, decided to bring us in to simplify the CMS, fix website visual and functional issues and add new custom features that were requested by content managers. We went through the existing system and advised the client that it wasn’t cost-effective to continually update the existing system.

From there, we estimated that the cost of the needed updates would surpass that of a clean rebuild with our usual easy-to-use CMS built on top of WordPress and Advanced Custom Fields plugins. The main points of the plan were:

Keep the existing style of the website but recreate them in order to eliminate all the issues with smooth scrolling, visual issues, and mobile experience.
Create new content management menus in the admin panel that are clear and easy to use by staff without web development training.
Make sure that the site is extendable so there are no problems with adding new features or sections.
Enhance the design with all the small details that were always planned, but it was not possible to implement them in the previous version of the build.
Make sure that the site is well optimized and has great performance.
Move all the content from the old site, including blog posts from the last 8 years.