Case study

One of the World’s Leading Public Relations Agencies

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Project Overview

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Public Relations
Project Name
Porter Novelli


Agency decision-makers, happy with Nopio’s previous projects, decided to bring us in to simplify the CMS, fix website visual and functional issues and add new custom features that were requested by content managers. We went through the existing system and advised the client that it wasn’t cost-effective to continually update the existing system.

From there, we estimated that the cost of the needed updates would surpass that of a clean rebuild with our usual easy-to-use CMS built on top of WordPress and Advanced Custom Fields plugins. The main points of the plan were:

  • Keep the existing style of the website but recreate them in order to eliminate all the issues with smooth scrolling, visual issues, and mobile experience.
  • Create new content management menus in the admin panel that are clear and easy to use by staff without web development training.
  • Make sure that the site is extendable so there are no problems with adding new features or sections.
  • Enhance the design with all the small details that were always planned, but it was not possible to implement them in the previous version of the build.
  • Make sure that the site is well optimized and has great performance.
  • Move all the content from the old site, including blog posts from the last 8 years.
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3 We made it!


  • We kept within the budget even with a fair amount of last minute adjustments and changes along the way
  • We provided additional consulting that resulted in changes to the project features that ensure better user experience.
  • Rigorous testing and repeatable development processes allowed us to deliver smoothly and with no defects.
  • Since the launch of the new site, the Porter Novelli team required only sporadic support and is able to manage the site without developers’ involvement. GOAL ACHIEVED!
Our happy clients

Customer story

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Kate Cusick Chief Marketing Officer at Porter Novelli

Through a dynamic partnership, we developed a robust website that shares our history of social marketing and purpose in a compelling and meaningful way. The Nopio team is incredibly talented and exceeded our expectations in both design and function. We have a difficult time imagining a time in which our website was any different.

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