Branding Services

A business or a corporation usually has one corporate identity consisting of a logo, brand values, mission statement and the somewhat less tangible corporate “culture.”

Corporate branding is essential for marketing strategy and gives marketing teams a palate of graphic and messaging language on which to base digital marketing campaigns. Your marketing efforts should align with your value proposition and brand messaging guidelines, which is key to a successful brand marketing strategy. The best marketing efforts will fail if you have faulty brand strategy.

Good corporate brands align with the company mission, core values, and aspirations. Corporate brands help your company forward a unique and uniform look and feel across every touchpoint.

Corporate branding can include multiple touchpoints. Here a touchpoint is defined by all the ways your audience can interact with your brand. These can include: logo(s), web design, customer service, company culture, packaging, advertising, print stationery, and the quality of products and services.

There are many good reasons to refresh your brand:

• Your current brand could be getting old, and you’re starting to look outdated.
• Your company never underwent a managed corporate branding process, and now you’re left with an inconsistent mess.
• As you’ve grown, your brand might have waivered from the initial branding.
• Growing a business takes a lot of effort, and brand standards tend to get forgotten.
• You’ve been in business for a while, and your target audience has changed. You need a refreshed corporate identity that reflects your new audience.
• Your customers are not turning into brand evangelists—you need a corporate identity that connects better to the right audience.
• Your brand’s touchpoints are misaligned. Over time, a company’s website and other digital assets, business cards, and advertising can get out of sync, requiring a brand refresh to bring order to the chaos.
• If your e-commerce brand is experiencing a decline in sales, customer engagement, or market share, it may be an indication that your brand needs a refresh.

A brand refresh is an opportunity to reconnect with your current customers and reach new customers. It’s also your chance to align your brand with your foundational corporate values. Rebranding can help to improve your company culture by giving your employees a corporate identity they can identify with. Bottom line: a rebrand can be the stimulant your company needs to generate new growth in an ever-changing market.

Really the answer is, “it depends.” You might only need a light brand refresh, or you might require a complete rebranding. It may help to consider the following questions:

• Does your company need a new business name or only a new logo design?
• Does your company need to redesign its corporate identity, or can a fresh logo exist within your existing identity?
• What parts of your current brand are working?
• Is your team free to completely start from scratch or are there parts of the existing brand that need to remain?

We recommend the following questions:

• Does my business brand need a new name or only a new logo and color palette?
• Does my company need to redesign my corporate identity, or can a fresh logo exist within the existing identity?
• What parts of my current brand are working?
• Is my team free to completely start from scratch or are there elements from the existing brand that need to remain?
• Is my company restructuring? Was there an acquisition, merger, or division?
• Has my company significantly changed its product or service offerings?
• Does the current brand conjure negative associations with my customers?
• Has the industry evolved dramatically, putting my existing brand at a disadvantage against the competition?

A strong brand identity design can have a meaningful impact on the public’s perception of your brand. This all starts with a well formulated visual identity and ends with brand guidelines that define your brand’s personality and the unique brand attributes you have to offer.

Brand messaging otherwise known as your brand voice is the visual language for your company. It should effeciently communicate your brand message consistently across all platforms including social media, your website, and print. We begin the process of creating brand messaging by conducting a brand audit. The brand audit is followed by branding workshops and these inform the design process that will be the face of your brand. Our process ensures that your company has the right message to communicate to your target audience.