Corporate Branding
Whether you’re building a brand from the ground up or reinventing and reinvigorating your current brand, Nopio’s corporate branding services team will help you shape the future. We know that corporate branding is more than just creating an attractive visual design, and we work with you on a comprehensive brand development strategy. At Nopio, we believe that the right brand identity is critical to the success of your business.
Brand development strategy
There’s nothing quite like the challenge of launching a new brand from start to finish. The possibilities are limitless, which can be daunting. Not only does Nopio understand the challenges of creating a new brand; we revel in those challenges. When you work with us on your branding package, you get a partner who is as invested in your brand development strategy as you are.
On the other hand, a brand refresh presents its own set of challenges. Updating your brand while maintaining its identity and values can be tricky. Nopio’s corporate rebranding consultants work with you to identify which aspects of your current brand are working, and which ones could use an update. The result is a reinvigorated brand that takes your business to the next level.
How can Nopio’s branding services help you?
Bespoke brand strategy development
Brand refresh
Naming your company
Building your next digital product
Why bother?
Well, if you want to boost your business to the next level, high-quality design and branding are essential. Being unique and recognizable is a proven competitive advantage. A carefully crafted brand shows trustworthiness and longevity, it connects with potential customers on an emotional level and helps you retain existing ones.
A well-implemented brand identity enhances pride and motivation among employees, as well as helps your team to operate more effectively with sales and marketing materials.
Who needs branding services?
New companies and startups
It’s essential to establish recognizable design and branding early and build a loyal customer base around your brand to promote the product.
Expanding companies
When entering a new market it’s good to evaluate your current brand and consider how it will play in the new environment. Very often tweaks are needed to fit local expectations.
Established businesses
Branding agency services can provide an evolutionary brand refresh - an excellent way to modernize your company’s identity while keeping its soul intact.
Related Services
Frequently Asked Questions:
A business or a corporation usually has one corporate identity consisting of a logo, value statement and the somewhat less tangible corporate “culture.”
Corporate branding is essential for marketing and gives marketing teams a palate of graphic and messaging language on which to base marketing campaigns.
Good corporate brands align with the company mission, values, and aspirations. Corporate brands help your company forward a unique and uniform look and feel across every touchpoint.
Corporate branding can include multiple touchpoints. Here a touchpoint is defined by all the ways your audience can interact with your brand. These can include: logo(s), customer service, company culture, packaging, advertising, print stationery, and the quality of products and services.
There are many good reasons to refresh your brand:
- Your current brand could be getting old, and you’re starting to look outdated.
- Your company never underwent a managed corporate branding process, and now you’re left with an inconsistent mess.
- As you’ve grown, your brand might have waivered from the initial branding.
- Growing a business takes a lot of effort, and brand standards tend to get forgotten.
- You’ve been in business for a while, and your core customer has changed. You need a refreshed corporate identity that reflects your new audience.
- Your customers are not turning into brand evangelists—you need a corporate identity that connects better to your core audience.
- Your brand’s touchpoints are misaligned. Over time, a company’s website, business cards, and advertising can get out of sync, requiring a brand refresh to bring order to the chaos.
A brand refresh is an opportunity to reconnect with your current customers and reach new customers. It’s also your chance to align your brand with your foundational corporate values. Rebranding can help to improve your company culture by giving your employees a corporate identity they can identify with. Bottom line: a rebrand can be the stimulant your company needs to generate new growth in an ever-changing market.
Really the answer is, “it depends.” You might only need a light brand refresh, or you might require a complete rebranding. It may help to consider the following questions:
- Does your company need a new name or only a new logo?
- Does your company need to redesign its corporate identity, or can a fresh logo exist within your existing identity?
- What parts of your current brand are working?
- Is your team free to completely start from scratch or are there parts of the existing brand that need to remain?
We recommend the following questions:
- Does my company need a new name or only a new logo?
- Does my company need to redesign my corporate identity, or can a fresh logo exist within the existing identity?
- What parts of my current brand are working?
- Is my team free to completely start from scratch or are there elements from the existing brand that need to remain?
- Is my company restructuring? Was there an acquisition, merger, or division?
- Has my company significantly changed its product or service offerings?
- Does the current brand conjure negative associations with my customers?
- Has the industry evolved dramatically, putting my existing brand at a disadvantage against the competition?
Let's Talk
Whether you have questions, or you just want to discuss what we can do for you, we are just an email away.
