Brand refresh is the easiest and most effective way to give your brand a new life, meaning, and most importantly, customers. The brand refresh strategy is about introduction of significant, but non-fundamental changes to the brand image.

The appropriate website design project plan is the key to success when creating your website. Each stage should be broken down into smaller parts.

We present the product branding definition and show you how to create a product branding strategy. You will also see one of the best product branding examples.

Branding combined with effective marketing, proper communication and corporate social responsibility is the foundation of a successful corporate branding strategy that helps to reach clients, investors and employees.

Most entrepreneurs do not have the skills to design their own website, nor the budget to build an in-house team with a web designer, user interface designer, project manager and other necessary people. What can you do in that situation?

We present 7 brand strategy examples, which helped companies to attract more customers and gain great recognition thanks to thoughtful ideas!

Before you start the brand building process, you need to know what really shapes customers' perception about the company and its actions.

The RFP, or request for proposal, is a formal document for bidding quotation that contains a project description and the related requirements.

We have prepared this article in order to compare both approaches and present the list of in house and outsourcing advantages and disadvantages. We hope that it will help you choose the option that suits you best.

Brand consistency is the practice of spreading messages in agreement with the brand values in such a way that they are all presented in the same tone. Why is brand consistency important and how to build it?

A brand audit allows you to take a step back and look at the overall picture on which you can base your long-term strategy. What does a brand audit checklist include?

A good marketing logo should be memorable, evoke positive feelings and make customers pay attention to the business. So what should the proper logo for marketing company look like?