Are you looking for a company that will carry out branding and marketing activities for you, but you have no idea where to start the recruitment process for this project? Above all, you need a branding RFP document.
Find out why you need a functional specification document: what it is, who is it for, and how to write one that guarantees the success of your project.
Branding and logo design keep getting confused with each other. In this article, we will focus on their meaning and the differences between branding vs logo.
In this article you will learn how to make your business stand out from the competition and make use of marketing integrations.
Co-branding is a strategic partnership between two or more brands. We present successful co branding examples which will inspire you to act.
We will walk you step by step through all important positions in the marketing department and discuss their separate responsibilities so that you can easily identify who you need in your team to build an effective marketing team structure.
Here are 10 steps to help you through the vetting process of companies, telling you what you need to look for in your search for the right agency.
Content marketing is a great way to advertise for both companies that are at early startup stages as well as those that have already been operating on the target market for some time.
Building a brand and developing a proper brand management process is fundamental to the company’s success. Here is a guide to help you understand and create the right strategic brand management process.
Are you creating a logo for startup, and you have no idea which direction to choose? We have prepared a guide that will help you design the perfect logo!
Brand refresh is the easiest and most effective way to give your brand a new life, meaning, and most importantly, customers. The brand refresh strategy is about introduction of significant, but non-fundamental changes to the brand image.